Tips To Reach Your Sales Potential

As you grow your business, you need to take on new staff. For SMEs this often means investing in sales people and this can be difficult to get right.

In a recent article for Director, Guy Lloyd, advisory board chair at the Association of Professional Sales, offered some advice. He stressed the importance of getting your first sales hire right and recommended employing someone with proven sales experience who also has the ability to develop a sales strategy.

Once you have this person in place, you need to make sure they’re focusing on the right areas so that you can concentrate on developing other elements of your business.

Among the things you should determine together are a clear proposition so that they know exactly what they’re selling at what price points, who they should be targeting, and which market they should be operating in.

It’s also helpful to talk to them about the scenarios in which they should walk away from pursuing a sale too, so that they’re not wasting effort on prospects that are unlikely to convert.

Delegating sales, especially if that’s one of your strengths as a business owner, can be difficult. But it’s worth it when done correctly as it will enable you to grow your company. Arranging sales consulting in the UK can really help you clarify all of these elements and give you peace of mind when you start to focus your attention elsewhere.

At the end of last year, an article for European CEO said that one of the difficulties that SMEs often run into when trying to improve their sales process is that they don’t know what problems they need to solve in this area. Identifying these can go a long way to boosting their efforts, the article suggested.