Testimonials

“Smart Sales Consulting quickly identified the lacking areas within our Sales Team & Management, the subsequent training & coaching was engaging & relevant, which empowered ROOFLOCK leadership to create a pace driven sales culture.”

Melvern Dunbar

Technical Manager

ROOFLOCK Ltd

Greg Roche, Digital Marketing Director, Quotall Marketing

At Quotall Marketing, I run what is effectively a marketing agency working within the niche UK insurance sector. We offer a range of digital marketing services including PPC, SEO, website builds, Content marketing and Social Media marketing management.

We have a number of longstanding clients but recently wished to expand our new business development efforts. We invited Martin to work with our business development team. The brief included:

·      Helping to define core proposition to business owners and managers in a sector which doesn’t typically have a great knowledge of digital marketing.

·      Improving the quality of outbound call productivity and appointment setting through prospect validation and needs assessment.

·      Improve the efficiency of our sales processes.

·      Improve the amount and value of closed business.

Martin worked closely with the team, first spending time watching and listening to how sales calls were conducted, before implementing a number of changes and improvements. He then coached the staff as they made live sales calls. Within 6 days, the results were remarkable:

·      Increased engagement saw ‘talk time’ move from less than 2 minutes through to over 5 minutes.

·      Simpler presentation of initial proposition resulted in calls to decision maker contact moving from 1 in 20 calls down to 1 in 9.

·      A shorter sales cycle; moving the time from initial contact through to proposal and contracts being issued from 8 weeks down to 3.5.

·      In the ensuing business quarter following the training, we generated just less than £100,000 in new contracted revenues – a 50% increase Quarter over Quarter on any previous period for the business.

I would not hesitate to recommend Smart Sales Consulting services to any business of any size who want insights and actions that will improve their business performance.

Sales team development with Mercury Talent

Michelle Crocker, Director of Mercury Talent, specialist Sales and Marketing recruiters

We have recently worked with Smart Sales Consulting to support one of their clients looking to restructure and expand their Sales Team in-line with planned business growth.

Martin Lloyd had already been working with the Managing Director to set out Key Objectives, a Sales Process Model & an Operating Rhythm which encompassed setting achievable and measurable targets as well as KPI’s to support the existing Team and to support future recruitment plans. With this structure and framework Martin put in place, we were able to devise an effective recruitment model to ensure we introduced the relevant personnel with the ultimate aim of growing the company’s market share.

Martin’s involvement with the company over the past 6 months has already increased both new business Sales revenues & activity levels by over 30%. This helped enormously in the recruitment of the additional Sales Executives as they had confidence in that they were joining a business with a solid structure, plan and process to work with. Martin’s previous experience setting up new Sales divisions not just in the UK but Internationally gives me confidence in recommending him to any company looking to expand, refine, or streamline their Sales Team or indeed break into a new market either in the UK or Internationally.

Thank you, Martin, for supporting our business and many of our clients.

Where Learning means more Business

Alistair MacKinnon, Director of Sales and Marketing, Pulsar PM

"I found Smart Sales Consulting to be a professional company, understanding of my needs and being flexible in their approach to the Sales Training that was needed. Their programme of Training and follow up has allowed for a quicker return on investment than I thought possible"