How to Assess Return on Investments (ROI) for Sales Training Initiatives

At Smart Sales Consulting, assessing ROI for sales training initiatives involves a multifaceted approach. By combining financial metrics like net profit and EBITDA with qualitative feedback and repeat business, we ensure a thorough evaluation of the training's impact. A good ROI is characterised by significant financial gains, positive feedback, and sustainable improvements, all of which contribute to the overall success and effectiveness of the training programs we deliver.

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Martin Lloyd