How To Align Sales And Marketing In Your Business

For a business to thrive, you need your sales and marketing departments to work closely together. But as a recent article for Forbes pointed out, sometimes the two teams can struggle to see things from the other’s perspective.

If this is an issue you’re having, take a look at some of the advice in the article, which explains how to ensure your sales and marketing teams are on the same page.

The first tip is to start with the customer journey when you’re setting objectives for either team. This means you’re putting the customer first and can look at how they want to move through your process. Using the right messaging in early interactions is essential to get them to the point they’re interacting with the sales team. Consistency across all interactions is key.

Sales teams should also consider bringing members of the marketing department into their conversations and interactions with clients. This will allow marketers to get a better idea of who their audience really is when it comes to wider branding and marketing goals.

It’s also important for sales teams to remember that their job is all about relationships. Having solid marketing can help clients develop a relationship with your brand before they even pick up the phone. Marketers need to leverage feedback and recommendations from existing customers to build trust with future clients.

We recently recommended that you pay as much attention to your existing clients as new ones, to ensure they’re happy. That’s obviously important to ensure they remain clients, but it can also give you a bank of people to ask for testimonials from for your marketing efforts.

If you need help with sales coaching in the UK, contact us to find out how we can help.