How Ecommerce Can Help B2B Sales

If you have a traditional sales team in your business, it’s understandable that they might feel threatened by your business launching an ecommerce platform.

However, a recent article for Multichannel Merchant stressed that ecommerce can actually be a very useful tool for physical sales teams and in fact improve their rate of sales.

For a start, putting your catalogue of products or services online will open your business up to a much wider audience, and in the age of the internet make it easier for new potential clients to find you.

Remember that you don’t need to close sales on your website, but you can use it as a way of generating leads and finding new prospects.

You may want to allow existing customers to set up online accounts so that they can place their orders themselves, enabling your sales team to focus on chasing down new leads and converting prospects.

By running an ecommerce platform your sales team will also get access to a host of data about your customers’ ordering habits that can help them effectively cross and upsell other products or services.

Having an ecommerce platform can also make it easier for any travelling or remote members of your sales team to not only showcase your products, but also to complete transactions and get orders on their way to customers.

This is about using technology to streamline what can be a long-winded process and reducing errors along the way. All of that means happier customers, and probably more sales.

And while it might be some way off now, another thing to look at is augmented reality (AR), with Digital Commerce 360 suggesting last year that AR has a number of applications that could be useful for sales teams.

If you need assistance with sales consulting in the Uk, contact us today.