What’s Holding Back SME Sales Teams?

As a small or medium-sized enterprise (SME) you need to do everything you can to stay one step ahead of your competitors and grow your business.

While investing in sales training in Cheshire is a great first step, a recent article for European CEO noted that there are a few other things you should address to ensure your team gets as much as possible from any training you provide.  

Before you arrange any sales training, you should make sure you have a clear idea of the problem you are trying to solve. This will help your training provider create a programme that can fill in the skills gaps within your team, and help you overcome some of your most pressing challenges. 

You should also work closely with your sales team and manager when you’re organising such training to ensure there’s buy-in from everyone. This will make them more receptive to the training and is likely to mean they benefit more from the insights it provides.

It’s also important to find a sales training company that will tailor the sessions to suit an SME. The issues you’re facing within your sales team are likely to be very different to those at large corporate organisations. You want you team to be able to see how the solutions they’re being offered can be applied directly to their roles.  

Training could also be something that even more SMEs want to consider in the new year. In a recent article for Small Business, head of registry services at .Cloud Mou Mukherjee predicted that the UK’s SMEs will need to invest more in training in 2019 to compensate for lower migration and bridge the skills gap.