Could AR Be The Future Of B2B Sales?

Augmented reality (AR) has started appearing in more and more areas of our lives, from mobile gaming to interior design apps.

But an article for Digital Commerce 360 recently argued that AR has a number of applications within B2B commerce and sales.

One of the most obvious applications is in enabling sales consultants to demonstrate products to clients without needing to carry potentially expensive and bulky products to meetings. It also means, as a sales person, that you could showcase your entire array of products effectively.

Because AR enables interactive experiences, clients can explore your products in three dimensions. This gives them much more scope to discover the different features and applications than a paper or online brochure will.

This technology also allows B2B sales consultants to replicate the experience of a bricks and mortar store, without the costs associated with running and maintaining this side of a business.

However, the news provider stressed there are applications beyond sales teams, noting that AR can also help marketing and IT professionals. This is because AR provides data analytics that can be useful in both areas.

By using the analytics data, marketers and IT professionals can optimise the experience that’s presented to customers, thereby improving results for the sales team.

Other digital marketing techniques you can look into that have been found to be successful include social media, content and email marketing.

If you need assistance developing your sales consulting in the UK, including by adopting new technology, contact us to find out how we can help.