What Is Social Selling And How Can You Use It?

Social selling is all about building relationships. According to LinkedIn, it’s about learning exactly what your individual clients want and need for their businesses before you even think about selling anything to them. Once you’ve cultivated those relationships, you can find the right prospects for your offerings.

In many ways, it’s what good sales teams have been doing for decades. But with the introduction of technology, and in particular social networks, there’s no way to escape this approach.

But a recent article for Forbes pointed out that many sales people are being left to navigate this process on their own, with little or no guidance on how best to approach social selling in a digital age.

Social sales expert Brynne Tillman offered some advice to teams who are just beginning to explore social selling in their business. If you want more tailored help with this area of sales, it’s worth arranging sales consulting in the UK to get advice specific to your business.

She explained that it’s important to approach social selling like any other sales technique. That means you need to set goals and have a process that people can follow. This will allow you to see if something’s not working with your technique and change things up.

There are a host of tools that your sales team can utilise to make them as efficient as possible - and to make interactions with prospective clients as smooth as possible. You should also look closely at your content strategy and plan to share not only original pieces from your team, but also insights from others.