How Businesses Benefit From Facebook Pages In Online Marketing
If you’re a business owner, then there will be no doubt in your mind that expanding your products and services outside of your sphere of influence is essential. Of course, one of the best ways of doing this is by building an online presence. Whether you’re a medium-sized company based in Manchester or a small business in London, online marketing is the most effective way of targeting new customers.
According to Facebook Business, the social networking platform has made changes to help improve businesses’ pages. Facebook suggests that two out of three people will click on a local company’s page per week, meaning that there is an opportunity to change this for the better and allow businesses to reach more people following them on social media.
You will find that it might be an important time to update your business’ online presence, especially for the added functionality that has been made available for mobile users. For example, users will be able to access a featured suite of action buttons, ranging from ordering a pizza or burger to making dinner reservations or booking haircut appointments.
Of course, it’s not all about selling products and services to people. In fact, mobile users can send messages or write recommendations - everyone wants positive feedback to seen by others online - while businesses can post information relating to trading hours, menus and prices all on a page.
Considering the social networking website has over two billion users, Facebook has said that “80 million businesses rely on Facebook to maintain an online presence, communicate with customers and drive transactions”.
There are many businesses that create a page for the sake of owning one, leaving it untouched only for a new user - or even existing follower - to visit it and see no changes or updates being made on a regular basis.
Facebook’s update to its pages creates even better opportunities for companies, especially small ones, to stand out from their competitors and build a closer connection with customers. How is this achievable? Well, page stories have been introduced and work in a similar style to the ones you will have seen on Instagram and Snapchat.
It’s an effective way of being part of a user’s Facebook feed throughout the day, showing a behind-the-scenes look at the business through new restaurant dishes or staff making fancy cocktails.
A survey from Clutch found that the highest digital marketing channel for most businesses is social media. The figures showed that it came first with 81 per cent, which was followed by website at 78 per cent and email marketing at 69 per cent.
You should not overlook the important value that social media holds in not only attracting people to your business, but also building a close connection with regular customers. Just think about how many people use their mobile phones and how often are they on Facebook? It’s enough reason for any business to treat their social media pages like a website, with up-to-date information that is easy to access with the touch of a button.